Checklist Industry Analysis

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Document Title

Checklist: Industry Analysis

Introduction

This document provides a structured checklist for conducting an industry analysis. The aim is to gather comprehensive information about the industry in which your business operates or intends to operate, enabling informed decision-making and strategic formulation.

1. Industry Definition and Overview

1.1 Define the specific industry: {{industry_name}}

1.2 What are the primary products/services offered in this industry?

1.3 What is the current size of the industry (e.g., in revenue, number of players)?

1.4 What is the historical growth rate of the industry over the last {{number_of_years}} years?

1.5 What are the key trends impacting the industry (e.g., technological, regulatory, social)?

1.6 Identify the major geographical areas covered by this industry: {{geographical_scope}}

2. Market Segmentation and Target Market

2.1 How is the market segmented (e.g., by customer type, product features, price point)?

2.2 Identify the key customer segments: {{customer_segment_1}}, {{customer_segment_2}}, etc.

2.3 What are the characteristics of your target market within this industry?

2.4 What are the needs and preferences of these target customers?

3. Competitive Landscape

3.1 Identify the main competitors in the industry: {{competitor_1}}, {{competitor_2}}, etc.

3.2 What are the market shares of the leading competitors?

3.3 Analyse competitors' strengths and weaknesses (e.g., pricing, product quality, distribution, marketing):

- Competitor 1: Strengths: {{competitor_1_strengths}}, Weaknesses: {{competitor_1_weaknesses}}

- Competitor 2: Strengths: {{competitor_2_strengths}}, Weaknesses: {{competitor_2_weaknesses}}

3.4 What are the barriers to entry in this industry (e.g., capital, regulations, technology)?

3.5 What are the substitutes for the industry's products/services?

4. Industry Attractiveness (Porter's Five Forces)

4.1 Bargaining Power of Buyers: How much power do customers have to drive down prices or demand higher quality? (High/Medium/Low)

4.2 Bargaining Power of Suppliers: How much power do suppliers have to raise prices or reduce the quality of inputs? (High/Medium/Low)

4.3 Threat of New Entrants: How easy is it for new companies to enter the industry? (High/Medium/Low)

4.4 Threat of Substitute Products or Services: How likely are customers to switch to alternative products or services? (High/Medium/Low)

4.5 Intensity of Rivalry: How intense is the competition among existing firms in the industry? (High/Medium/Low)

5. Regulatory and Legal Environment

5.1 What are the key regulations, laws, and policies affecting the industry (e.g., consumer protection, environmental, labour laws)?

5.2 Are there any upcoming regulatory changes that could impact the industry?

6. SWOT Analysis (Industry Focus)

6.1 Strengths: What are the inherent advantages of this industry?

6.2 Weaknesses: What are the inherent disadvantages or vulnerabilities of this industry?

6.3 Opportunities: What external factors could positively impact the industry?

6.4 Threats: What external factors could negatively impact the industry?

7. Conclusion and Recommendations

7.1 Summarise the key findings from the industry analysis.

7.2 Based on the analysis, what strategic recommendations can be made for our business? (e.g., market entry, product development, competitive positioning)

7.3 Date of Analysis: {{analysis_date}}

7.4 Analyst Name: {{analyst_name}}

Signature Block

Sincerely,

___________________________

{{your_name}}

{{your_title}}