Worksheet Competitor Analysis

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Worksheet Competitor Analysis

Date: {{date}}

1. Competitor Identification

Identify your primary and secondary competitors.

Competitor 1 Name: {{competitor_1_name}}

Competitor 1 Website: {{competitor_1_website}}

Competitor 2 Name: {{competitor_2_name}}

Competitor 2 Website: {{competitor_2_website}}

Competitor 3 Name: {{competitor_3_name}}

Competitor 3 Website: {{competitor_3_website}}

Add more competitors as necessary.

2. Products/Services Analysis

List the key products or services offered by each competitor.

Competitor 1 Products/Services: {{competitor_1_products_services}}

Competitor 2 Products/Services: {{competitor_2_products_services}}

Competitor 3 Products/Services: {{competitor_3_products_services}}

Key Features/Benefits: {{competitor_products_features_benefits}}

3. Pricing Strategy

Analyze the pricing models and typical price points of your competitors.

Competitor 1 Pricing: {{competitor_1_pricing_strategy}}

Competitor 2 Pricing: {{competitor_2_pricing_strategy}}

Competitor 3 Pricing: {{competitor_3_pricing_strategy}}

Perceived Value: {{perceived_value}}

4. Marketing & Sales Strategies

Examine how competitors promote and sell their offerings.

Competitor 1 Marketing Channels: {{competitor_1_marketing_channels}}

Competitor 1 Sales Approach: {{competitor_1_sales_approach}}

Competitor 2 Marketing Channels: {{competitor_2_marketing_channels}}

Competitor 2 Sales Approach: {{competitor_2_sales_approach}}

Competitor 3 Marketing Channels: {{competitor_3_marketing_channels}}

Competitor 3 Sales Approach: {{competitor_3_sales_approach}}

5. Strengths and Weaknesses (SWOT Analysis)

Identify the key strengths and weaknesses of each competitor.

Competitor 1 Strengths: {{competitor_1_strengths}}

Competitor 1 Weaknesses: {{competitor_1_weaknesses}}

Competitor 2 Strengths: {{competitor_2_strengths}}

Competitor 2 Weaknesses: {{competitor_2_weaknesses}}

Competitor 3 Strengths: {{competitor_3_strengths}}

Competitor 3 Weaknesses: {{competitor_3_weaknesses}}

6. Opportunities and Threats

Based on your competitor analysis, what opportunities and threats emerge for your business?

Opportunities: {{opportunities}}

Threats: {{threats}}

7. Your Competitive Advantage

Based on the analysis, what is your unique selling proposition or competitive advantage?

Our Competitive Advantage: {{our_competitive_advantage}}

How can we leverage this: {{leverage_strategy}}

8. Strategic Recommendations

Based on the competitor analysis, outline actionable strategic recommendations for your business.

Recommendations: {{strategic_recommendations}}

Signature Block

___________________________

{{analyst_name}}

{{analyst_title}}

Date: {{signature_date}}