Business OS
Human ResourcesPerformance

We Would Like to Welcome You Back as a Customer

This letter is used to welcome back a former customer and encourage them to re-engage with your business. It can be used after a period of inactivity or after resolving a past issue.

Updated 15d ago
welcome backcustomer re-engagementcustomer retention lapsed customerbusiness letter

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Date and Customer Information

{{date}}

{{customer_name}}

{{customer_address}}

Salutation

Dear {{customer_name}},

Welcome Back Message

We hope this letter finds you well. We at {{company_name}} are writing to you today to express our sincere desire to welcome you back as a valued customer.

We understand that circumstances can change, and we may not have seen you for a while. We truly value your past business and would love the opportunity to serve you again.

What's New / Special Offer

Since your last visit, we have made several exciting improvements / introduced new products/services that we believe you would be interested in. For example, {{brief_description_of_new_products_services_or_improvements}}.

As a token of our appreciation and to encourage your return, we would like to offer you a special {{discount_percentage}}% discount on your next purchase / {{specific_offer_details}}. Please use the code {{promo_code}} when making your purchase, or present this letter at our {{store_location}} by {{offer_expiry_date}}.

Customer Benefits and Call to Action

We are committed to providing our customers with {{key_benefit_1}} and {{key_benefit_2}}. We are confident that you will once again experience the high quality service and products that {{company_name}} is known for.

We invite you to visit our website at {{website}}, call us at {{phone}}, or stop by our store at {{company_address}} to learn more about our current offerings and to take advantage of this special offer. We are always happy to answer any questions you may have.

Looking Forward to Your Return

We truly value your business and look forward to the opportunity to serve you again soon.

Sincerely,

Signature Block

{{your_name}}

{{your_title}}

{{company_name}}

Related templates