Cold Call Script

Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Introduction

Hello {{prospect_name}}, my name is {{sales_rep_name}} from {{company_name}}.

I'm calling because I believe we can help you with {{common_pain_point/area_of_improvement}}.

Discovery Questions

To ensure I'm not wasting your time, could you tell me a little about your current {{relevant_area_of_prospect's_business}}?

What are some of the challenges you're currently facing with {{specific_challenge}}?

How do you currently handle {{task_or_process_your_product_addresses}}?

Value Proposition

Based on what you've shared, it sounds like {{company_name}} could significantly help you by {{benefit_1}} and {{benefit_2}}.

We've helped other companies similar to yours, like {{client_example_optional}}, achieve {{positive_outcome}}.

Call to Action

Would you be open to a brief 15-minute meeting next week to explore how we can specifically address {{prospect's_main_challenge}}?

I have availability on {{date_1}} at {{time_1}} or {{date_2}} at {{time_2}}. Which works best for you?

Handling Objections (Optional - can be adapted)

If prospect says 'I'm not interested': I understand. Many of our clients initially felt that way until they saw how we could {{reiterate_key_benefit}}.

If prospect says 'Send me information': I can certainly send you some more information. To make sure it's relevant, what specific aspects are you most interested in learning about?

If prospect says 'I'm busy': I apologize for catching you at a bad time. When would be a better time for a quick 2-minute chat?

Closing

Great, so I'll send you a calendar invite for our meeting on {{confirmed_date}} at {{confirmed_time}}. I look forward to speaking with you then.

Signature Block

Sincerely,

{{sales_rep_name}}

{{sales_rep_title}}

{{company_name}}