Business OS
Human ResourcesGeneral

Advertising Agency Agreement

This template is for an agreement between a business and an advertising agency, outlining the terms and conditions for advertising services. It should be used when engaging an agency to manage and execute advertising campaigns.

Updated 15d ago
advertisingagencyagreementmarketingservicescontract

{{company_name}}

{{company_address}}

Phone: {{phone}} | Email: {{email}} | Web: {{website}}

Advertising Agency Agreement

Advertising Agency Agreement

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

ADVERTISING AGENCY AGREEMENT

This Advertising Agency Agreement (the “Agreement”) is made and entered into as of {{date}} (the “Effective Date”), by and between:

**{{client_company_name}}** (hereinafter referred to as “Client”), a company incorporated under the laws of {{client_country}} with its registered office at {{client_address}}.

AND

**{{agency_company_name}}** (hereinafter referred to as “Agency”), a company incorporated under the laws of {{agency_country}} with its registered office at {{agency_address}}.

Client and Agency are hereinafter collectively referred to as the “Parties” and individually as a “Party.”

1. SCOPE OF SERVICES

The Agency shall provide comprehensive advertising and marketing services to the Client as detailed in Appendix A (the “Services”). These services may include, but are not limited to, strategic planning, creative development, media planning and buying, campaign management, and performance analysis.

Any additional services requested by the Client outside the scope of Appendix A shall be subject to a separate agreement or amendment to this Agreement, outlining the new services and applicable fees.

2. TERM AND TERMINATION

This Agreement shall commence on the Effective Date and continue for an initial term of {{initial_term_months}} months, unless terminated earlier in accordance with the provisions of this Agreement.

Either Party may terminate this Agreement by providing {{notice_period_days}} days’ written notice to the other Party.

Either Party may terminate this Agreement immediately upon written notice if the other Party commits a material breach of this Agreement and fails to cure such breach within {{cure_period_days}} days of receiving written notice thereof.

3. FEES AND PAYMENT

The Client shall pay the Agency fees for the Services as outlined in Appendix B (the “Fees”). All fees are quoted in {{currency}}.

Invoices shall be submitted by the Agency on a {{billing_frequency}} basis and are payable by the Client within {{payment_terms_days}} days of the invoice date.

Late payments may incur interest at a rate of {{late_payment_interest_rate_percent}}% per annum, calculated daily from the due date until the date of full payment.

4. INTELLECTUAL PROPERTY

All intellectual property rights, including copyrights and trademarks, in all materials, creative works, and deliverables produced by the Agency for the Client under this Agreement shall belong to the Client upon full payment of the applicable fees.

The Agency grants the Client a perpetual, worldwide, non-exclusive, royalty-free license to use any pre-existing Agency intellectual property incorporated into the deliverables for the sole purpose of benefiting from the Services.

5. CONFIDENTIALITY

Both Parties agree to keep confidential all non-public information, including business plans, financial data, and client lists, disclosed by one Party to the other during the term of this Agreement. This obligation shall survive the termination of this Agreement for a period of {{confidentiality_period_years}} years.

Confidential information does not include information that is publicly available, independently developed, or rightfully obtained from a third party without restriction.

6. INDEMNIFICATION

Each Party agrees to indemnify, defend, and hold harmless the other Party, its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising out of any breach of this Agreement or any negligent or willful act or omission by the indemnifying Party.

7. GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by and construed in accordance with the laws of {{country}}.

Any dispute, controversy, or claim arising out of or relating to this Agreement, or the breach, termination, or invalidity thereof, shall be settled by negotiation between the Parties. If the dispute cannot be resolved through negotiation within {{negotiation_period_days}} days, the Parties agree to submit the dispute to mediation in {{country}}.

8. ENTIRE AGREEMENT

This Agreement, including all attached Appendices, constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements and understandings, whether written or oral, relating to such subject matter.

SIGNATURES

IN WITNESS WHEREOF, the Parties have executed this Agreement as of the Effective Date.

**FOR THE CLIENT:**

_____________________________

Name: {{client_signatory_name}}

Title: {{client_signatory_title}}

Date: {{client_signature_date}}

**FOR THE AGENCY:**

_____________________________

Name: {{agency_signatory_name}}

Title: {{agency_signatory_title}}

Date: {{agency_signature_date}}

Related templates