Document Control
| Field | Value |
|---|---|
| Document Title | Brand Perception Survey |
| Document Owner | Human Resources |
| Version | 1.0 |
| Effective Date | {{effective_date}} |
| Review Cycle | Annual |
| Classification | Internal Use |
Purpose & Scope
Quantify brand awareness, associations and equity relative to defined competitors to inform brand strategy.
Brand Awareness
- Unaided recall: name brands in this category
- Aided recall: do you recognise {{company_name}}?
Brand Associations
| Attribute | Score (1–5) |
|---|---|
| Trustworthy | |
| Innovative | |
| Premium | |
| Customer-Centric | |
| Modern | |
| Reliable |
Competitive Comparison
| Brand | Overall Favourability (1–5) |
|---|---|
| {{company_name}} | |
| {{competitor_1}} | |
| {{competitor_2}} | |
| {{competitor_3}} |
Net Promoter Score
How likely are you to recommend {{company_name}}? (0–10)
Open Feedback
In one sentence, how would you describe {{company_name}} to a colleague?
Review Workflow
| Stage | Owner | SLA |
|---|---|---|
| Submission | Employee | Day 0 |
| Manager Review | Line Manager | 2 business days |
| HR Review | HR Business Partner | 3 business days |
| Final Decision | Department Head | 5 business days |
| Communication | HR | Within 1 business day of decision |
Notes
Use this space to capture additional context, attachments referenced, or any deviations from standard process. All notes form part of the official record.
Confidentiality & Data Protection
All personal data captured under this document is processed in accordance with {{company_name}}'s Data Protection & Privacy Policy and applicable data-protection legislation (including GDPR/UK GDPR where relevant). Records are retained for {{retention_period}} and accessed only on a need-to-know basis.
Signatures
Related templates
Brand Guidelines Document
A comprehensive guide to maintaining brand consistency and identity. This document outlines the essential elements of the {{company_name}} brand.
Press Release Template
A standard press release template for announcing news and updates. This template helps SMEs craft professional and newsworthy announcements.
Case Study Template
A comprehensive case study template for businesses to showcase successful projects and client stories.
Business Idea Validation_startup Blueprints_chapter 2 Worksheet
This worksheet helps new businesses and startups validate their business ideas by systematically testing assumptions and gathering market feedback. It is crucial for refining concepts before significant investment.