Buyer Persona Worksheet

Company Information

{{company_name}}

{{company_address}}

Phone: {{company_phone}}

Email: {{company_email}}

Website: {{company_website}}

Buyer Persona Name

Give your persona a name: {{persona_name}}

Demographics

Age: {{age}}

Gender: {{gender}}

Location: {{location}}

Income Level: {{income_level}}

Education Level: {{education_level}}

Occupation: {{occupation}}

Marital Status: {{marital_status}}

Family Size: {{family_size}}

Background & Professional Life

Job Title: {{job_title}}

Industry: {{industry}}

Company Size: {{company_size}}

Years of Experience: {{years_of_experience}}

Career Goals: {{career_goals}}

Daily Responsibilities: {{daily_responsibilities}}

Goals & Challenges

Primary Goals (related to your product/service): {{primary_goals}}

Biggest Challenges/Pain Points: {{challenges}}

What are they trying to achieve or overcome?: {{achieve_or_overcome}}

Sources of Information & Influences

Where do they get their information? (e.g., blogs, news, social media, industry publications): {{info_sources}}

Who influences their decisions? (e.g., colleagues, experts, family, online reviews): {{influences}}

What social media platforms do they use?: {{social_media_platforms}}

Buying Habits & Preferences

How do they prefer to communicate with businesses? (e.g., email, phone, in-person, online chat): {{communication_preference}}

What factors are most important when making a purchasing decision? (e.g., price, quality, brand reputation, customer service): {{buying_factors}}

Do they prefer to research online or in-store?: {{research_preference}}

Typical budget for solutions like yours: {{budget}}

Quotes & Common Objections

What are some common things this persona might say about their goals, challenges, or your product/service?: {{common_quotes}}

What are their potential objections to your product/service?: {{common_objections}}

How We Can Help

How does your product or service address their pain points and help them achieve their goals?: {{solution_benefits}}

Signature

___________________________

Name: {{creator_name}}

Title: {{creator_title}}

Date: {{date}}