Checklist Email Copywriting

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Email Subject Line

Is the subject line clear and concise (under 50 characters, ideally)?

Does it accurately reflect the email content?

Does it create curiosity or urgency without being misleading?

Is it personalized where appropriate (e.g., {{recipient_name}})?

Are emojis used judiciously and relevantly (if applicable)?

Sender Information

Is the 'From' name recognizable and trustworthy (e.g., {{company_name}} or a specific person's name)?

Is the 'Reply-to' email address monitored and appropriate for replies?

Email Opening

Is the greeting personalized (e.g., 'Hi {{recipient_name}},')?

Does the opening paragraph immediately state the purpose of the email?

Is the tone appropriate for the audience and message?

Email Body Content

Is the content clear, concise, and easy to read?

Is the language persuasive and benefit-oriented?

Are bullet points or numbered lists used to break up text and highlight key information?

Is the content free of jargon and technical terms unless specifically targeting a niche audience?

Does the email provide value to the recipient?

Are any claims or offers clearly stated and supported?

Call to Action (CTA)

Is there a clear and prominent Call to Action (CTA)?

Is the CTA specific and actionable (e.g., 'Shop Now', 'Download Your Guide', 'Book a Demo')?

Is there only one primary CTA to avoid confusion?

Is the CTA button or link highly visible and clickable?

Visual Elements (if applicable)

Are images and videos relevant and high quality?

Do visuals enhance the message without overwhelming it?

Are alt-text descriptions provided for all images?

Is the email responsive and displays correctly on various devices (desktop, mobile, tablet)?

Grammar, Spelling, and Punctuation

Has the email been thoroughly proofread for any errors in grammar, spelling, and punctuation?

Consider using a spell checker and grammar tool (e.g., Grammarly).

Legal & Compliance (e.g., POPIA, GDPR, CAN-SPAM)

Is a clear unsubscribe link prominently displayed?

Does the email include your physical address or a clear link to your contact information?

Have you obtained the necessary consent to send this email to the recipient?

Are all legal disclaimers or privacy policy links included if required?

Testing

Has the email been tested on different email clients and devices?

Are all links working correctly?

Is personalization populating accurately?

Does the email load quickly and display as intended?

Email Closing

Is the closing professional and appropriate?

Is there a clear sign-off (e.g., 'Regards', 'Sincerely', 'Best regards')?

Signature Block

{{sender_name}}

{{sender_title}}

{{company_name}}

{{email}}

{{phone_number}}

{{website}}