Document Control
| Field | Value |
|---|---|
| Document Title | Market Research Survey |
| Document Owner | Human Resources |
| Version | 1.0 |
| Effective Date | {{effective_date}} |
| Review Cycle | Annual |
| Classification | Internal Use |
Purpose & Scope
Validate market demand, segment the audience and quantify willingness-to-pay for new propositions.
Screener
- Are you a decision-maker or influencer for this category? (Y/N)
- How frequently do you engage with this category?
Segmentation
| Variable | Options |
|---|---|
| Company Size | 1–10 / 11–50 / 51–200 / 200+ |
| Industry | {{industry_options}} |
| Geography | {{geo_options}} |
Problem & Jobs-To-Be-Done
Describe the most important outcome you are trying to achieve in this category and the obstacles you face today.
Solution Concept
[Insert concept description]. How well does this address the problem above? (1–5)
Willingness to Pay
| Price Point | Likelihood to Purchase |
|---|---|
| {{price_1}} | |
| {{price_2}} | |
| {{price_3}} |
Review Workflow
| Stage | Owner | SLA |
|---|---|---|
| Submission | Employee | Day 0 |
| Manager Review | Line Manager | 2 business days |
| HR Review | HR Business Partner | 3 business days |
| Final Decision | Department Head | 5 business days |
| Communication | HR | Within 1 business day of decision |
Notes
Use this space to capture additional context, attachments referenced, or any deviations from standard process. All notes form part of the official record.
Confidentiality & Data Protection
All personal data captured under this document is processed in accordance with {{company_name}}'s Data Protection & Privacy Policy and applicable data-protection legislation (including GDPR/UK GDPR where relevant). Records are retained for {{retention_period}} and accessed only on a need-to-know basis.
Signatures
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