Marketing Campaign Brief

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}} | Email: {{email}}

Website: {{website}}

1. Campaign Title

{{campaign_title}}

2. Campaign Dates

Start Date: {{start_date}}

End Date: {{end_date}}

3. Campaign Objectives

Clearly define what the campaign aims to achieve. Objectives should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

{{objective_1}}

{{objective_2}}

{{objective_3}}

4. Target Audience

Describe the primary and secondary target audiences for this campaign, including demographics, psychographics, and relevant behaviours.

{{target_audience_description}}

Key demographics: {{demographics}}

Key psychographics: {{psychographics}}

5. Key Message/Value Proposition

What is the core message or unique selling proposition that this campaign will communicate?

{{key_message}}

6. Campaign Channels & Activities

Outline the channels that will be used to reach the target audience and the specific activities planned for each channel.

{{channel_1}}: {{activities_1}}

{{channel_2}}: {{activities_2}}

{{channel_3}}: {{activities_3}}

7. Budget Allocation

Provide a breakdown of the budget allocated for this campaign across different activities and channels.

Total Budget: {{total_budget}}

Channel 1 Budget: {{channel_1_budget}}

Channel 2 Budget: {{channel_2_budget}}

Additional Costs: {{additional_costs}}

8. Key Performance Indicators (KPIs)

How will the success of this campaign be measured? List the KPIs and their target values.

{{kpi_1}}: {{target_kpi_1}}

{{kpi_2}}: {{target_kpi_2}}

{{kpi_3}}: {{target_kpi_3}}

9. Approvals

Campaign Lead: {{campaign_lead_name}}

Marketing Manager: {{marketing_manager_name}}

Date of Approval: {{approval_date}}

Signature Block

________________________ ________________________

{{approver_name}} {{date}}

{{approver_title}}