Rating Marketing Media

Company Letterhead

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{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Marketing Media Evaluation Form

Date: {{date}}

Evaluator Name: {{evaluator_name}}

Department: {{department}}

Purpose of Evaluation: {{purpose_of_evaluation}}

Media Channel Details

Please list the marketing media channels you are evaluating:

1. {{media_channel_1}}

2. {{media_channel_2}}

3. {{media_channel_3}}

4. {{media_channel_4}}

Effectiveness Rating (Scale of 1-5, 5 being most effective)

For each marketing channel, please rate its effectiveness based on the following criteria:

Reach of Target Audience:

{{media_channel_1}}: {{reach_channel_1}}

{{media_channel_2}}: {{reach_channel_2}}

{{media_channel_3}}: {{reach_channel_3}}

Brand Awareness Generated:

{{media_channel_1}}: {{awareness_channel_1}}

{{media_channel_2}}: {{awareness_channel_2}}

{{media_channel_3}}: {{awareness_channel_3}}

Lead Generation/Customer Acquisition:

{{media_channel_1}}: {{lead_gen_channel_1}}

{{media_channel_2}}: {{lead_gen_channel_2}}

{{media_channel_3}}: {{lead_gen_channel_3}}

Cost-Effectiveness:

{{media_channel_1}}: {{cost_effectiveness_channel_1}}

{{media_channel_2}}: {{cost_effectiveness_channel_2}}

{{media_channel_3}}: {{cost_effectiveness_channel_3}}

Strengths of Each Media

Please describe the strengths of each marketing channel:

1. {{media_channel_1}}: {{strengths_channel_1}}

2. {{media_channel_2}}: {{strengths_channel_2}}

3. {{media_channel_3}}: {{strengths_channel_3}}

Weaknesses of Each Media

Please describe the weaknesses or areas for improvement for each marketing channel:

1. {{media_channel_1}}: {{weaknesses_channel_1}}

2. {{media_channel_2}}: {{weaknesses_channel_2}}

3. {{media_channel_3}}: {{weaknesses_channel_3}}

Recommendations for Improvement

Based on your evaluation, what recommendations do you have for improving the use or effectiveness of each marketing channel?

1. {{media_channel_1}}: {{recommendations_channel_1}}

2. {{media_channel_2}}: {{recommendations_channel_2}}

3. {{media_channel_3}}: {{recommendations_channel_3}}

Overall Impression and Future Strategy

Overall, which marketing channels do you believe are most effective for our business and why?

{{overall_impression}}

Do you have any suggestions for new marketing media to explore or existing ones to discontinue?

{{future_strategy_suggestions}}

Signature

Evaluator Signature: _______________________

Date: {{signature_date}}

Printed Name: {{printed_name}}

Title: {{title}}