Value Proposition Worksheet

Company Information

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Date & Prepared By

Date: {{date}}

Prepared By: {{preparer_name}}

Role: {{preparer_role}}

Target Customer Segment

Describe your ideal customer and their key characteristics (demographics, psychographics, behaviors): {{customer_segment_description}}

What are their primary jobs-to-be-done (functional, social, emotional)?: {{customer_jobs_to_be_done}}

What are their pains (frustrations, risks, obstacles)?: {{customer_pains}}

What are their gains (benefits they seek, positive outcomes)?: {{customer_gains}}

Products and Services

List your core products and services: {{products_services_list}}

How do these products/services help the customer perform their jobs-to-be-done?: {{products_services_help_jobs}}

What pain relievers do your products/services offer? (How do they alleviate customer pains?): {{pain_relievers}}

What gain creators do your products/services offer? (How do they produce customer gains or benefits?): {{gain_creators}}

Value Proposition Statement

Formulate a concise value proposition statement using the following structure:

"Our {{products_services}} help {{customer_segment}} who want to {{customer_jobs_to_be_done}} by {{pain_relievers}} and {{gain_creators}}."

Your Value Proposition: {{value_proposition_statement}}

Competitive Advantage

Who are your main competitors?: {{competitors_list}}

What differentiates your offerings from competitors?: {{differentiation_factors}}

What unique resources or capabilities do you possess?: {{unique_resources_capabilities}}

Evidence and Proof Points

What evidence supports your claims (e.g., testimonials, case studies, data, awards)?: {{evidence_proof_points}}

Quantifiable benefits for the customer: {{quantifiable_benefits}}

Call to Action

What is the desired customer action after engaging with your value proposition? (e.g., visit website, request demo, purchase): {{call_to_action}}

Revision History

Version: {{version_number}}

Date of Revision: {{revision_date}}

Revised By: {{reviser_name}}

Signature

_____________________________

{{signature_name}}

{{signature_title}}

{{signature_date}}