Wondering Why You Stopped Purchasing from Us

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Date

{{date}}

Customer Information

{{customer_name}}

{{customer_address}}

Subject: We Miss You! Understanding Your Recent Purchase History

Dear {{customer_name}},

Introduction

We've noticed that it's been a while since your last purchase with us on approximately {{last_purchase_date}}. As a valued customer, your business is important to us, and we are eager to understand if there's anything we can do to improve your experience or provide better service going forward.

Your Feedback is Valuable

To help us serve you and other customers better, we would be grateful if you could take a few moments to provide some feedback regarding your recent purchasing decisions. Please consider the following questions:

1. What was the primary reason you stopped purchasing from us?

a) Price/Cost: {{reason_price}}

b) Product/Service Quality: {{reason_quality}}

c) Customer Service: {{reason_customer_service}}

d) Found a better alternative: {{reason_alternative}}

e) No longer need the product/service: {{reason_no_longer_need}}

f) Other (please specify): {{reason_other}}

2. Were you satisfied with the products/services you received from us?

a) Yes: {{satisfied_yes}}

b) No: {{satisfied_no}}

c) Neutral: {{satisfied_neutral}}

3. Is there anything we could have done differently to retain your business?

{{suggestions_for_retention}}

4. Are there any specific products or services you would like to see us offer in the future?

{{product_service_suggestions}}

Our Commitment to Improvement

We are constantly striving to enhance our offerings and services, and your insights are crucial to this process. We promise to carefully review all feedback received and use it to make tangible improvements.

Special Offer (Optional)

As a token of our appreciation for your time and feedback, we would like to offer you {{discount_percentage}}% off your next purchase, valid until {{offer_expiry_date}}. Use code: {{discount_code}} at checkout. We hope this encourages you to reconsider us for your needs.

Next Steps

Please feel free to respond to this email, or contact us directly at {{phone}} or {{email}} to share your thoughts. We are available {{business_hours}} to discuss any concerns you may have.

We look forward to hearing from you and potentially welcoming you back as a valued customer.

Sincerely,

{{sender_name}}

{{sender_title}}

Signature Block

_________________________

{{sender_name}}

{{sender_title}}

For {{company_name}}