Worksheet Target Audience Profile

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Worksheet Title

Target Audience Profile Worksheet - {{date}}

1. Basic Demographics

**1.1 Age Range:** {{age_range_min}} - {{age_range_max}}

**1.2 Gender:** {{gender}} (e.g., Male, Female, Non-binary, All)

**1.3 Location:** {{location}} (e.g., specific cities, regions, rural/urban)

**1.4 Income Level (Household/Individual):** {{income_level}} (e.g., Rands per annum, income bracket)

**1.5 Occupation/Industry:** {{occupation_industry}}

**1.6 Education Level:** {{education_level}}

2. Psychographics

**2.1 Values & Beliefs:** {{values_beliefs}} (What is important to them?)

**2.2 Interests & Hobbies:** {{interests_hobbies}} (What do they do in their free time?)

**2.3 Lifestyle:** {{lifestyle}} (e.g., active, family-focused, career-driven)

**2.4 Personality Traits:** {{personality_traits}} (e.g., adventurous, cautious, social)

3. Behavioural Patterns

**3.1 Purchasing Habits:** {{purchasing_habits}} (How often do they buy? Where do they buy from? Price-sensitive or quality-focused?)

**3.2 Brand Loyalty:** {{brand_loyalty}} (Are they loyal to certain brands? Why?)

**3.3 How do they discover new products/services?** {{discovery_methods}} (e.g., social media, word-of-mouth, online search)

**3.4 Preferred Communication Channels:** {{communication_channels}} (e.g., email, WhatsApp, phone, social media)

4. Needs, Pains & Challenges

**4.1 Primary Needs:** {{primary_needs}} (What problems are they trying to solve or goals are they trying to achieve?)

**4.2 Pain Points:** {{pain_points}} (What frustrates them? What obstacles do they face?)

**4.3 Challenges our product/service can address:** {{challenges_addressed}}

5. Goals & Aspirations

**5.1 Personal Goals:** {{personal_goals}}

**5.2 Professional Goals:** {{professional_goals}}

**5.3 How our product/service helps them achieve these goals:** {{product_service_assistance}}

6. Media Consumption

**6.1 Social Media Platforms:** {{social_media_platforms}} (Which platforms do they use most?)

**6.2 News & Information Sources:** {{news_sources}} (e.g., traditional media, online blogs, industry publications)

**6.3 Other Media (TV, Radio, Podcasts):** {{other_media}}

7. Key Influencers

**7.1 Who influences their purchasing decisions?** {{influencers}} (e.g., family, friends, celebrities, industry experts)

**7.2 Which brands or companies do they admire?** {{admired_brands}}

8. Additional Notes / Customer Persona name

**Persona Name/Title:** {{persona_name}}

**Additional Notes:** {{additional_notes}}

Signature Block

________________________

{{your_name}}

{{your_title}}

{{date}}