Advertisement Approval

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Advertisement Approval Form

**Date:** {{date}}

**Advertisement Title/Campaign Name:** {{advertisement_title}}

**Department:** {{department}}

**Prepared by:** {{prepared_by}}

**Contact Person:** {{contact_person}}

**Campaign Start Date:** {{campaign_start_date}}

**Campaign End Date:** {{campaign_end_date}}

Advertisement Details

**Description of Advertisement/Campaign:**

{{advertisement_description}}

**Target Audience:** {{target_audience}}

**Placement/Media Channels:** (e.g., Social Media, Print, Radio, TV, Website, Email Marketing)

{{media_channels}}

**Estimated Cost:** {{currency_symbol}}{{estimated_cost}}

Content Review Checklist

The undersigned confirms that the advertisement content has been reviewed against the following criteria:

- **Accuracy:** All factual information is correct and verifiable. (Initial: {{initial_accuracy}})

- **Brand Guidelines:** Adheres to company brand guidelines regarding logo, tone, and messaging. (Initial: {{initial_brand_guidelines}})

- **Legal & Regulatory Compliance:** Complies with all relevant advertising laws, consumer protection acts, and industry-specific regulations. (Initial: {{initial_legal_compliance}})

- **Ethical Considerations:** Free from misleading claims, discriminatory content, or offensive material. (Initial: {{initial_ethical_considerations}})

- **Proofreading:** Free from grammatical errors and typos. (Initial: {{initial_proofreading}})

Required Approvals

The following individuals/departments must approve this advertisement before its deployment:

**1. Marketing Manager:**

Name: {{marketing_manager_name}}

Signature: __________________________ Date: {{marketing_manager_date}}

Comments: {{marketing_manager_comments}}

**2. Legal Department/Compliance Officer:**

Name: {{legal_officer_name}}

Signature: __________________________ Date: {{legal_officer_date}}

Comments: {{legal_officer_comments}}

**3. Senior Management/CEO (if applicable):**

Name: {{senior_manager_name}}

Signature: __________________________ Date: {{senior_manager_date}}

Comments: {{senior_manager_comments}}

Approval Status

**Overall Approval Status:** (Approved/Rejected/Pending)

{{approval_status}}

**Date of Final Approval/Rejection:** {{final_decision_date}}

**Reason for Rejection (if applicable):**

{{rejection_reason}}

Record Keeping

A copy of this approved form, along with all associated advertisement materials (e.g., creatives, scripts, media plans), must be stored by the {{department}} department for a minimum of {{retention_period}} years for audit and compliance purposes.

Signature Block

_________________________

**{{approver_name}}**

{{approver_title}}

{{date}}