Checklist Strategic Planning

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Strategic Planning Checklist - {{year}}

This document outlines the key steps and considerations for developing or reviewing the strategic plan for {{company_name}} for the period beginning {{start_date}} and ending {{end_date}}.

1. Review of Vision, Mission, and Values

• Reconfirm or revise the company's Vision Statement. Is it still aspirational and clear regarding what we want to achieve?

• Reconfirm or revise the company's Mission Statement. Does it clearly define our purpose and primary objectives?

• Review and affirm or modify the core Values that guide our operations and culture. Are they actively upheld?

2. Environmental Analysis (SWOT/PESTLE)

• Conduct an updated SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). Document key internal and external factors.

• Perform a PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental) to understand the broader market landscape and its impact on the business.

• Identify key market trends, competitive shifts, and regulatory changes impacting {{company_name}}.

• Analyze customer demographics, preferences, and evolving needs.

3. Goal Setting (SMART Objectives)

• Based on the environmental analysis, define 3-5 overarching strategic goals for the planning period.

• For each strategic goal, develop Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) objectives.

• Assign owners for each objective and establish key performance indicators (KPIs) for tracking progress.

4. Strategy Formulation and Action Planning

• Brainstorm and evaluate strategic options to achieve each objective.

• Develop clear action plans for each chosen strategy, including specific tasks, responsible persons, deadlines, and required resources.

• Identify and allocate necessary financial, human, and technological resources.

• Develop contingency plans for potential risks and challenges identified during the SWOT analysis.

5. Financial Projections and Budgeting

• Prepare detailed financial projections (revenue, expenses, profitability) aligned with the strategic objectives.

• Develop an operational budget that supports the execution of strategic initiatives.

• Assess funding requirements and identify potential sources of financing if needed.

6. Monitoring, Evaluation, and Communication Plan

• Establish a framework for regular monitoring and evaluation of strategic progress (e.g., quarterly reviews).

• Define reporting mechanisms and frequency for strategic performance.

• Develop a communication plan to disseminate the strategic plan and its progress to all relevant stakeholders (employees, board, investors).

• Plan for annual review and potential adjustment of the strategic plan based on performance and market changes.

Signature

_____________________________

{{name_of_approver}}

{{title_of_approver}}

Date: {{date}}