Company Letterhead
{{company_name}}
{{company_address}}
Phone: {{phone}}
Email: {{email}}
Website: {{website}}
Event Details
**Event Name:** {{event_name}}
**Event Dates:** {{event_start_date}} - {{event_end_date}}
**Venue:** {{venue_name}}, {{venue_address}}
**Booth Number:** {{booth_number}}
**Setup Date/Time:** {{setup_date_time}}
**Dismantle Date/Time:** {{dismantle_date_time}}
Pre-Show Planning & Logistics
- [ ] Confirm booth space and dimensions.
- [ ] Review exhibitor manual and deadlines.
- [ ] Order necessary services (electricity, internet, water, cleaning, etc.).
- [ ] Arrange for shipping and drayage of booth materials.
- [ ] Book staff accommodation and travel.
- [ ] Develop a booth layout and traffic flow plan.
- [ ] Plan for lead capture system (e.g., QR codes, data entry forms).
- [ ] Create an emergency contact list for the event team.
Booth Structure & Signage
- [ ] Inspect booth display elements for damage.
- [ ] Confirm all structural components are present (frames, panels).
- [ ] Check signage for accuracy and quality (banners, posters, digital screens).
- [ ] Ensure lighting fixtures are functional and appropriate.
- [ ] Verify appropriate flooring is available and in good condition.
Product/Service Display
- [ ] Pack product samples or demonstration units.
- [ ] Ensure all necessary equipment for demonstrations is packed and functional.
- [ ] Prepare product brochures, spec sheets, and other marketing collateral.
- [ ] Confirm availability of presentation materials (laptops, projectors, power cords).
- [ ] Arrange for secure storage of valuable items.
Staffing & Training
- [ ] Confirm staff schedule and roles.
- [ ] Conduct a pre-show briefing for all booth staff.
- [ ] Provide staff with relevant product knowledge and talking points.
- [ ] Ensure staff have appropriate attire / branded uniforms.
- [ ] Distribute lead capture devices and train on their use.
Supplies & Amenities
- [ ] General office supplies (pens, notepads, stapler, scissors).
- [ ] Cleaning supplies (wipes, dust cloths).
- [ ] First aid kit.
- [ ] Refreshments for staff.
- [ ] Business card collection container.
- [ ] Waste bins and liners.
Technology & Connectivity
- [ ] Test all electrical connections and power strips.
- [ ] Verify internet connectivity and speed.
- [ ] Set up and test all audio-visual equipment.
- [ ] Ensure appropriate power adapters and extension cords are available.
- [ ] Charge all portable electronic devices (phones, tablets).
Post-Setup Review
- [ ] Walk through the booth to ensure everything is in place and presentable.
- [ ] Check all electrical connections for safety.
- [ ] Confirm all marketing materials are stocked and accessible.
- [ ] Take photos of the finished booth for documentation and future reference.
- [ ] Address any last-minute issues or adjustments.
Signature Block
Prepared by: _________________________
Printed Name: {{preparer_name}}
Date: {{date}}
Approved by: _________________________
Printed Name: {{approver_name}}
Date: {{approval_date}}
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