Creative Brief

{{company_name}}

{{company_address}}

Phone: {{phone}} | Email: {{email}} | Web: {{website}}

Creative Brief

Creative Brief

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Creative Brief

**Date:** {{date}}

**Project Name:** {{project_name}}

**Client Contact:** {{client_contact_name}}

**Project Manager:** {{project_manager_name}}

1. Project Overview & Objectives

Clearly define the overall purpose of this creative project. What problem are we trying to solve or what opportunity are we trying to seize? What are the measurable goals for this project?

**Objectives (SMART Goals):**

- {{objective_1}}

- {{objective_2}}

- {{objective_3}}

2. Target Audience

Who are we trying to reach with this creative work? Describe their demographics, psychographics, needs, and behaviors. What do we want them to think, feel, or do after encountering our creative work?

**Demographics:** {{target_audience_demographics}}

**Psychographics:** {{target_audience_psychographics}}

**Key Insights/Needs:** {{target_audience_insights}}

3. Key Message & Call to Action

What is the single most important message we want to convey? What action do we want the audience to take? This should be clear, concise, and compelling.

**Core Message:** {{core_message}}

**Call to Action:** {{call_to_action}}

4. Tone & Style

What is the desired tone and style for this project? (e.g., serious, playful, innovative, traditional, professional, casual). Are there any existing brand guidelines to adhere to?

**Desired Tone:** {{desired_tone}}

**Style References/Guidelines:** {{style_references}}

5. Deliverables & Format

What specific creative assets need to be produced? What are the required formats and specifications for each deliverable?

**Deliverables:**

- {{deliverable_1_description}} (Format: {{deliverable_1_format}})

- {{deliverable_2_description}} (Format: {{deliverable_2_format}})

- {{deliverable_3_description}} (Format: {{deliverable_3_format}})

6. Budget & Timeline

What is the allocated budget for this project? What are the key deadlines and milestones?

**Budget:** {{project_budget}}

**Key Deadlines:**

- Concept Approval: {{concept_approval_date}}

- First Draft: {{first_draft_date}}

- Final Delivery: {{final_delivery_date}}

7. Approvals

Who are the key stakeholders responsible for reviewing and approving the creative work at each stage?

**Required Approvers:**

- {{approver_1_name}} (Role: {{approver_1_role}})

- {{approver_2_name}} (Role: {{approver_2_role}})

Signature Block

_____________________________

**[Company Representative Name]**

**[Title]**

**Date:** {{signature_date}}