Worksheet Create A Mission Statement

{{company_name}}

{{company_address}}

Phone: {{phone}} | Email: {{email}} | Web: {{website}}

Worksheet Create A Mission Statement

Worksheet Create A Mission Statement

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Worksheet: Create a Mission Statement

Date: {{date}}

Introduction: Why a Mission Statement?

A mission statement is a concise declaration of your company's core purpose and focus. It defines what your business does, for whom it does it, and what value it brings. A strong mission statement acts as a compass, guiding strategic decisions, uniting employees, and communicating your essence to customers and stakeholders.

Step 1: Identify Your Core Purpose

What is the fundamental reason your company exists beyond making a profit? Consider the problem you solve or the need you meet for your customers.

Brainstorm prompt 1: What would be lost if our company ceased to exist?

Brainstorm prompt 2: What impact do we want to have on our customers, employees, and community?

Key ideas/keywords: {{core_purpose_keywords}}

Step 2: Define Your Target Audience

Who are your primary customers, clients, or beneficiaries? Be as specific as possible.

Brainstorm prompt 1: Describe our ideal customer or client.

Brainstorm prompt 2: What are their key demographics, needs, and pain points that we address?

Key ideas/keywords: {{target_audience_keywords}}

Step 3: Articulate Your Products/Services

What do you offer to your target audience? Focus on the tangible and intangible benefits.

Brainstorm prompt 1: What specific products or services do we provide?

Brainstorm prompt 2: How do these offerings uniquely address the needs of our target audience?

Key ideas/keywords: {{products_services_keywords}}

Step 4: State Your Unique Value Proposition

What makes your company different or better than competitors? What is your distinctive edge?

Brainstorm prompt 1: Why should customers choose us over others?

Brainstorm prompt 2: What are our core strengths, values, or methods that set us apart?

Key ideas/keywords: {{unique_value_keywords}}

Step 5: Draft Your Mission Statement (First Pass)

Combine the elements from Steps 1-4 into one or two concise sentences. Aim for clarity and impact.

Draft 1: {{mission_statement_draft_1}}

Draft 2: {{mission_statement_draft_2}}

Step 6: Refine and Finalize

Review your drafts based on the following criteria:

- Is it clear and easy to understand?

- Is it concise (ideally one sentence, maximum two)?

- Is it inspiring and motivating?

- Does it accurately reflect our business?

- Is it memorable?

Final Mission Statement: {{final_mission_statement}}

Approval

Prepared by: {{preparer_name}}

Title: {{preparer_title}}

Date: {{approval_date}}

Approved by: _________________________

Name: {{approver_name}}

Title: {{approver_title}}

Date: {{approver_date}}