Checklist Co-Branding Agreement

Company Letterhead

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{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Co-Branding Agreement

This Co-Branding Agreement ("Agreement") is made and entered into as of {{date}} (the "Effective Date"), by and between:

**{{Company_A_Name}}**, a company duly incorporated under the laws of {{Jurisdiction_A}}, with its principal place of business at {{Company_A_Address}} (hereinafter referred to as "Partner A"); and

**{{Company_B_Name}}**, a company duly incorporated under the laws of {{Jurisdiction_B}}, with its principal place of business at {{Company_B_Address}} (hereinafter referred to as "Partner B").

Partner A and Partner B are hereinafter collectively referred to as the "Parties" and individually as a "Party".

1. Purpose of Agreement

The purpose of this Agreement is to establish the terms and conditions under which Partner A and Partner B will collaborate on co-branding initiatives, including but not limited to, joint marketing campaigns, product development, service offerings, and promotional activities aimed at leveraging each other's brand equity and market reach, for the mutual benefit of both Parties.

2. Brand Usage Guidelines

Each Party hereby grants the other Party a non-exclusive, non-transferable, royalty-free license to use its trademarks, logos, trade names, and other brand identifiers (collectively, the "Brand Assets") solely for the purpose of carrying out the co-branding activities as defined in this Agreement. The use of Brand Assets shall be in strict accordance with each Party's brand guidelines, which shall be provided by each Party to the other no later than {{days_to_provide_guidelines}} days from the Effective Date. Any deviations from these guidelines must be approved in writing by the respective Party owning the Brand Assets.

Partner A's Brand Guidelines are available at: {{Partner_A_Brand_Guidelines_URL}}

Partner B's Brand Guidelines are available at: {{Partner_B_Brand_Guidelines_URL}}

3. Marketing and Promotional Activities

The Parties agree to collaborate on joint marketing and promotional activities as detailed in specific project plans, which shall be mutually agreed upon in writing. Such activities may include, but are not limited to, advertising, social media campaigns, public relations, and jointly branded materials. Both Parties shall have equal approval rights over all co-branded marketing collateral before its public release. The cost of all joint marketing and promotional activities shall be shared as agreed in individual project plans, typically on a {{cost_sharing_percentage}}% / {{cost_sharing_percentage}}% basis unless otherwise specified.

4. Revenue Sharing and Financials

In the event that the co-branding initiatives result in direct revenue generation, the Parties shall agree on a revenue-sharing model on a project-by-project basis. Any financial contributions, expenses, and revenue distribution will be clearly outlined in addenda specific to each co-branded project. {{payment_terms}}.

5. Term and Termination

This Agreement shall commence on the Effective Date and continue for an initial term of {{initial_term_duration}} (e.g., one year) unless terminated earlier as provided herein. Either Party may terminate this Agreement by providing {{notice_period}} days' written notice to the other Party. This Agreement may also be terminated immediately by either Party upon a material breach of its terms by the other Party, if such breach is not cured within {{cure_period}} days of written notice.

6. Confidentiality

All non-public information shared between the Parties during the course of this Agreement, including but not limited to business strategies, customer data, and marketing plans, shall be treated as confidential. Neither Party shall disclose such confidential information to any third party without the prior written consent of the other Party, except as required by law.

7. Governing Law and Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of {{governing_jurisdiction}}. Any disputes arising out of or in connection with this Agreement shall be resolved through good faith negotiations between the Parties. If the dispute cannot be resolved through negotiation, the Parties agree to first attempt mediation in {{mediation_location}} with a mutually agreed mediator. Should mediation fail, the dispute shall be submitted to binding arbitration in accordance with the rules of {{arbitration_body}} in {{arbitration_location}}.

8. Entire Agreement

This Agreement, together with any schedules or addenda referenced herein, constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements and understandings, whether written or oral, relating to such subject matter.

Signature Block

IN WITNESS WHEREOF, the Parties have executed this Co-Branding Agreement as of the Effective Date.

Partner A:

_____________________________

By: {{Authorized_Signatory_A_Name}}

Title: {{Authorized_Signatory_A_Title}}

Date: {{Date_A}}

Partner B:

_____________________________

By: {{Authorized_Signatory_B_Name}}

Title: {{Authorized_Signatory_B_Title}}

Date: {{Date_B}}