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Legal AgreementsIndemnity & Compensation

Marketing Agreement

This Marketing Agreement template outlines the terms and conditions between a business and a marketing service provider, detailing the scope of services, compensation, and intellectual property rights. It is suitable for SMEs engaging external marketing expertise.

Updated 15d ago
marketing agreementservice agreementSMESouthern Africabusiness contract

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

MARKETING AGREEMENT

This Marketing Agreement ('Agreement') is made and entered into on this {{day}} day of {{month}}, {{year}} ('Effective Date'), by and between:

{{client_company_name}}, a company duly incorporated under the laws of {{client_jurisdiction}}, with its principal place of business at {{client_company_address}} (hereinafter referred to as 'Client'); and

{{marketing_agency_name}}, a company duly incorporated under the laws of {{agency_jurisdiction}}, with its principal place of business at {{marketing_agency_address}} (hereinafter referred to as 'Agency').

Client and Agency are hereinafter collectively referred to as the 'Parties' and individually as a 'Party'.

1. Purpose and Scope of Services

1.1 The Client hereby engages the Agency to provide marketing services, and the Agency accepts such engagement, in accordance with the terms and conditions set forth in this Agreement.

1.2 The specific marketing services to be performed by the Agency ('Services') shall be detailed in a Statement of Work ('SOW') to be mutually agreed upon and attached as Schedule A hereto. The Services may include, but are not limited to, digital marketing, content creation, social media management, brand development, and advertising campaigns.

1.3 Any changes or additions to the scope of Services shall be agreed upon in writing by both Parties and may require an amendment to the relevant SOW or a new SOW.

2. Term and Termination

2.1 This Agreement shall commence on the Effective Date and shall continue for a period of {{initial_term_months}} months, unless terminated earlier in accordance with the provisions of this Agreement.

2.2 Either Party may terminate this Agreement by providing {{notice_period}} days' written notice to the other Party.

2.3 Either Party may terminate this Agreement immediately upon written notice if the other Party commits a material breach of this Agreement and fails to remedy such breach within {{cure_period}} days of receiving written notice thereof.

3. Compensation and Payment Terms

3.1 In consideration for the Services rendered by the Agency, the Client shall pay the Agency a fee as specified in the applicable SOW.

3.2 All invoices shall be submitted by the Agency to the Client on a {{billing_frequency}} basis and shall be due and payable within {{payment_due_days}} days from the date of the invoice.

3.3 Late payments shall accrue interest at a rate of {{interest_rate}}% per annum, or the maximum rate permitted by law, whichever is lower.

3.4 All fees are exclusive of applicable taxes, which shall be borne by the Client.

4. Intellectual Property

4.1 All intellectual property rights, including copyrights, trademarks, and trade secrets, in any materials created by the Agency specifically for the Client under this Agreement ('Deliverables') shall, upon full payment of the applicable fees, vest solely with the Client.

4.2 The Agency grants the Client a non-exclusive, royalty-free license to use any pre-existing intellectual property of the Agency incorporated into the Deliverables, solely for the purpose of utilizing the Deliverables.

4.3 The Agency shall indemnify and hold the Client harmless against any claim that the Deliverables infringe the intellectual property rights of any third party, provided that the Client promptly notifies the Agency of any such claim.

5. Confidentiality

5.1 Both Parties agree to treat as confidential all information disclosed by the other Party which is identified as confidential or which, by its nature, would reasonably be understood to be confidential ('Confidential Information').

5.2 Confidential Information shall not be disclosed to any third party without the prior written consent of the disclosing Party, except as required by law.

5.3 The obligations of confidentiality shall survive the termination of this Agreement for a period of {{confidentiality_period}} years.

6. Representations and Warranties

6.1 The Agency represents and warrants that it has the necessary skills, experience, and resources to perform the Services in a professional and workmanlike manner.

6.2 The Client represents and warrants that it has the authority to enter into this Agreement and to provide the Agency with all necessary information and access to facilitate the performance of the Services.

7. Indemnification

7.1 Each Party agrees to indemnify and hold harmless the other Party, its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, arising out of or in connection with any breach of this Agreement or any negligent or willful act or omission by the indemnifying Party.

8. Governing Law and Dispute Resolution

8.1 This Agreement shall be governed by and construed in accordance with the laws of {{governing_jurisdiction}}.

8.2 Any dispute arising out of or in connection with this Agreement, including any question regarding its existence, validity, or termination, shall be referred to and finally resolved by arbitration under the rules of the {{arbitration_institution}}.

8.3 The seat of the arbitration shall be {{arbitration_city}}, and the language of the arbitration shall be English.

SIGNATURES

IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as of the Effective Date.

FOR AND ON BEHALF OF [CLIENT COMPANY NAME]:

_____________________________

Name: {{client_signatory_name}}

Title: {{client_signatory_title}}

Date: _______________

FOR AND ON BEHALF OF [MARKETING AGENCY NAME]:

_____________________________

Name: {{agency_signatory_name}}

Title: {{agency_signatory_title}}

Date: _______________

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