Business OS
Human ResourcesJob Descriptions

Content Marketing Manager Job Description

This template outlines the roles, responsibilities, and qualifications for a Content Marketing Manager position, suitable for recruitment and internal documentation purposes.

Updated 15d ago
job descriptioncontent marketingmarketing managerhiringrecruitmentSME

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Job Title

Content Marketing Manager

Department

Marketing

Location

{{job_location}}

Reports To

{{reporting_manager_title}}

Job Summary

We are seeking an experienced and creative Content Marketing Manager to lead our content strategy and execution. The successful candidate will be responsible for developing and implementing content strategies that attract, engage, and convert our target audience. This role requires a blend of strategic thinking, hands-on content creation, and strong analytical skills to drive measurable results.

Key Responsibilities

Develop and execute a comprehensive content marketing strategy aligned with business objectives.

Manage the content calendar, ensuring timely delivery of high-quality content across all channels.

Create, edit, and proofread engaging content including blog posts, articles, whitepapers, case studies, website copy, social media posts, and email newsletters.

Conduct keyword research and SEO best practices to optimize content for search engines.

Collaborate with internal teams (e.g., sales, product, design) to identify content opportunities and ensure brand consistency.

Analyze content performance using relevant metrics (e.g., website traffic, engagement, conversion rates) and provide actionable insights for improvement.

Stay up-to-date with industry trends and competitor activities to identify new content opportunities.

Oversee external content creators, freelance writers, and agencies as needed.

Manage the content marketing budget and resources effectively.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field.

{{years_experience}} years of proven experience in content marketing, preferably in a {{industry}} environment.

Demonstrable experience with SEO, Google Analytics, and content management systems (e.g., WordPress).

Excellent writing, editing, and verbal communication skills.

Strong project management and organizational skills.

Ability to work independently and as part of a team in a fast-paced environment.

Portfolio of published content (e.g., articles, blog posts, case studies).

Application Process

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to {{hr_email_address}} by {{application_deadline}}. Please include a link to your online portfolio or provide writing samples.

Equal Opportunity Employer

{{company_name}} is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Signature Block

Sincerely,

-------------------------

{{hiring_manager_name}}

{{hiring_manager_title}}

{{date}}

Related templates