Announcement of Catalog Price Reductions

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{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Date and Recipient

Date: {{date}}

To: {{recipient_name}}/Valued Customers/Sales Department

Attention: {{attention_of}}

Subject

Subject: Announcement of Catalog Price Reductions – Effective {{effective_date}}

Dear Valued Customer/Team,

We are pleased to announce significant price reductions on a range of products featured in our current catalog, effective {{effective_date}}.

This initiative reflects our ongoing commitment to providing exceptional value and competitive pricing to our esteemed customers. We have successfully negotiated better terms with our suppliers and are passing these savings directly on to you.

Details of Price Reductions

The updated pricing will apply to the following product categories/specific products:

Please refer to the attached Addendum A for a comprehensive list of affected products, their original catalog prices, and their new reduced prices. Alternatively, an updated digital catalog with revised pricing will be available on our website at {{website_link}} from {{effective_date}}.

How to Order

All orders placed on or after {{effective_date}} will automatically reflect the new reduced prices. For any orders placed prior to this date but scheduled for delivery after {{effective_date}}, please contact your account manager or our customer service department at {{customer_service_phone}} to discuss potential adjustments.

Impact on Standing Orders/Quotations

For customers with standing orders or existing quotations, our sales team will be in contact shortly to update your records and verify any applicable price adjustments. If you have any immediate questions regarding your current orders, please do not hesitate to reach out.

Further Information

We are confident that these price reductions will further enhance your ability to procure high-quality products at more affordable rates. Should you require any further clarification or assistance, please do not hesitate to contact our customer service team at {{customer_service_phone}} or email us at {{customer_service_email}}.

Thank you

Thank you for your continued partnership and trust in {{company_name}}.

Signature Block

Sincerely,

[Signature]

{{sender_name}}

{{sender_title}}

{{company_name}}