Wondering Why You Stopped Purchasing from Us

Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Date and Reference

Date: {{date}}

Our Ref: {{our_reference}}

Recipient Details

{{customer_name}}

{{customer_address}}

Subject: Wondering Why You Stopped Purchasing from Us - Account {{account_number}}

Dear {{customer_contact_person}},

Opening and Purpose of Letter

We hope this letter finds you well. We've noticed that it has been some time since your last purchase with {{company_name}} on {{last_purchase_date}}.

As a valued customer, your business has always been important to us, and we are genuinely curious to understand if there's a specific reason for this change in your purchasing pattern.

Call for Feedback/Issue Identification

We constantly strive to improve our products/services and customer experience. If there’s anything that has led to your decision to stop purchasing from us – be it related to our products, services, pricing, customer support, or any other aspect – we would greatly appreciate it if you could share your feedback.

Your insights are invaluable and will help us address any shortcomings and serve you better in the future.

Re-engagement Offer / Incentive (Optional)

To show our appreciation for your past business and to encourage you to consider us again, we would like to offer you a special incentive. Please find enclosed/attached details of a [e.g., {{discount_percentage}}% discount on your next order / a special offer on {{product_or_service}}] valid until {{offer_expiry_date}}.

Alternatively, we would be delighted to schedule a brief call or meeting to discuss how we can better meet your needs. Please contact {{contact_person}} at {{phone_number}} or {{email_address}} to arrange this at your convenience.

Assurance and Closing

We remain committed to providing high-quality products/services and excellent customer support. We are confident that we can still meet your needs and welcome the opportunity to earn back your business.

Thank you for your time and consideration. We look forward to hearing from you soon.

Signature Block

Sincerely,

{{sender_name}}

{{sender_title}}

{{company_name}}