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Advertising Sales Representation Agreement

This template is an agreement between an advertising sales representative and a company, outlining the terms and conditions of their representation for advertising sales. It should be used when engaging an external party to handle advertising sales on behalf of a business.

Updated 16d ago
advertisingsalesagreementrepresentationmarketingsouthern africaSME

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Advertising Sales Representation Agreement

This Advertising Sales Representation Agreement (hereinafter referred to as the “Agreement”) is made and entered into on this {{date}} day of {{month}}, {{year}}, by and between:

{{company_name}}, a company duly incorporated under the laws of {{country}}, with its principal place of business at {{company_address}} (hereinafter referred to as the “Company”);

AND

{{representative_name}}, an individual residing at {{representative_address}} / a company duly incorporated under the laws of {{country}}, with its principal place of business at {{representative_address}} (hereinafter referred to as the “Representative”).

The Company and the Representative are hereinafter collectively referred to as the “Parties” and individually as a “Party”.

Recitals

WHEREAS, the Company is engaged in {{company_business_description}} and desires to appoint a representative to solicit and secure advertising sales on its behalf;

WHEREAS, the Representative has extensive experience and expertise in advertising sales and desires to provide such services to the Company;

NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, the Parties agree as follows:

Appointment and Scope of Representation

1.1. The Company hereby appoints the Representative as its non-exclusive/exclusive advertising sales representative for the sale of advertising space/time/services for {{product_or_service}} in the {{territory}} market (hereinafter referred to as the “Territory”).

1.2. The Representative shall use its best efforts to solicit, negotiate, and conclude advertising sales agreements with potential advertisers within the Territory, in accordance with the Company’s pricing, terms, and conditions, as provided and updated by the Company from time to time.

1.3. The Representative shall not enter into any agreements or make any representations on behalf of the Company without the Company's prior written consent.

Duties and Responsibilities of the Representative

2.1. The Representative shall:

a) Act diligently and in good faith to promote the advertising interests of the Company.

b) Maintain regular contact with existing and potential advertisers.

c) Provide the Company with regular reports on sales activities, market trends, and competitive developments.

d) Adhere to all applicable laws and regulations in the performance of its duties.

e) Not engage in any activity that may be detrimental to the reputation or business of the Company.

Compensation

3.1. In consideration for the services rendered, the Company shall pay the Representative a commission of {{commission_percentage}}% of the net advertising revenue generated directly by the Representative’s efforts and successfully collected by the Company.

3.2. Commissions shall be calculated on {{commission_calculation_basis}} and paid to the Representative on a {{payment_frequency}} basis, within {{payment_days}} days of the end of each payment period.

3.3. The Representative shall be responsible for all its own expenses incurred in the performance of this Agreement, unless otherwise agreed in writing by the Company.

Term and Termination

4.1. This Agreement shall commence on {{start_date}} and continue for a period of {{term_duration}} (e.g., one year), unless terminated earlier in accordance with the provisions herein.

4.2. Either Party may terminate this Agreement by providing {{notice_period}} days’ written notice to the other Party.

4.3. This Agreement may be terminated with immediate effect by either Party if the other Party commits a material breach of this Agreement and fails to remedy such breach within {{cure_period}} days of receiving written notice thereof.

Confidentiality

5.1. Both Parties agree to keep confidential all proprietary and confidential information disclosed by the other Party during the term of this Agreement and for a period of {{confidentiality_period}} years thereafter.

5.2. Confidential information shall include, but not be limited to, business plans, customer lists, pricing strategies, and marketing data.

Governing Law and Jurisdiction

6.1. This Agreement shall be governed by and construed in accordance with the laws of {{country}}.

6.2. Any disputes arising out of or in connection with this Agreement shall be subject to the exclusive jurisdiction of the courts of {{city}}, {{country}}.

General Provisions

7.1. Entire Agreement: This Agreement constitutes the entire agreement between the Parties and supersedes all prior agreements, understandings, and negotiations, whether oral or written.

7.2. Amendments: Any amendment or modification to this Agreement must be in writing and signed by both Parties.

7.3. Severability: If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

7.4. Force Majeure: Neither Party shall be liable for any delay or failure in performance hereunder due to causes beyond its reasonable control.

Signatures

IN WITNESS WHEREOF, the Parties have executed this Agreement on the date first above written.

For and on behalf of {{company_name}}:

_____________________________

Name: {{company_signatory_name}}

Title: {{company_signatory_title}}

Date: {{signature_date}}

For and on behalf of {{representative_name}}:

_____________________________

Name: {{representative_signatory_name}}

Title: {{representative_signatory_title}}

Date: {{signature_date}}

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