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Influencer Marketing Agreement

This Influencer Marketing Agreement template is for businesses engaging independent influencers for promotional campaigns, outlining deliverables, compensation, and legal terms. It should be used to formalize the relationship and protect both parties.

Updated 15d ago
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{{company_name}}

{{company_address}}

Phone: {{phone}} | Email: {{email}} | Web: {{website}}

Influencer Marketing Agreement

Influencer Marketing Agreement

{{company_name}} {{company_address}} Phone: {{phone}} Email: {{email}} Website: {{website}}

AGREEMENT FOR INFLUENCER MARKETING SERVICES

This Influencer Marketing Agreement (the “Agreement”) is made and entered into effective as of {{effective_date}} (the “Effective Date”), by and between {{company_name}}, a company duly organized and existing under the laws of {{jurisdiction}}, with its principal place of business located at {{company_address}} (hereinafter referred to as “Company”), and {{influencer_name}}, with an address at {{influencer_address}} (hereinafter referred to as “Influencer”).

Company and Influencer are hereinafter collectively referred to as the “Parties” and individually as a “Party.”

1. SCOPE OF SERVICES

The Influencer agrees to provide marketing and promotional services for the Company’s product(s) or service(s) (the “Product”) as detailed in Exhibit A, attached hereto and incorporated by reference (the “Services”). The Services shall include, but not be limited to, creating and publishing content on social media platforms, engaging with the Influencer’s audience, and promoting the Product in accordance with the Company’s brand guidelines and campaign objectives.

The Influencer shall perform the Services in a professional manner, using their best efforts to achieve the goals set forth by the Company.

2. TERM AND TERMINATION

This Agreement shall commence on the Effective Date and continue for a period of {{term_length}} unless terminated earlier as provided herein.

Either Party may terminate this Agreement upon {{notice_period}} days’ written notice to the other Party for any reason.

Either Party may terminate this Agreement immediately upon written notice if the other Party commits a material breach of this Agreement and fails to cure such breach within {{cure_period}} days after receiving written notice thereof.

3. COMPENSATION

In consideration for the Services, the Company shall pay the Influencer a fee of {{compensation_amount}} ({{currency}}) payable on {{payment_schedule}}. In addition to the fee, the Influencer may receive {{additional_benefits}}, as mutually agreed upon.

The Influencer shall submit invoices for Services rendered to {{billing_email}}.

4. INTELLECTUAL PROPERTY

The Influencer acknowledges and agrees that all intellectual property rights in the content created as part of the Services (excluding the Influencer’s pre-existing intellectual property) shall be owned by the Company. The Influencer grants the Company a perpetual, worldwide, royalty-free license to use, reproduce, modify, distribute, and display such content for marketing and promotional purposes.

The Influencer represents and warrants that all content created will not infringe upon the intellectual property rights of any third party.

5. INDEMNIFICATION

The Influencer agrees to indemnify, defend, and hold harmless the Company, its directors, officers, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or in connection with the Influencer’s performance of the Services, including but not limited to any breach of this Agreement, violation of applicable laws or regulations, or infringement of third-party rights.

The Company agrees to indemnify, defend, and hold harmless the Influencer from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or in connection with the Company’s products or services, to the extent such claims are not caused by the Influencer’s negligence or willful misconduct.

6. CONFIDENTIALITY

The Influencer acknowledges that during the course of performing the Services, they may have access to confidential and proprietary information belonging to the Company. The Influencer agrees to keep all such information strictly confidential and not to disclose it to any third party or use it for any purpose other than the performance of the Services under this Agreement, both during and after the term of this Agreement.

7. GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by and construed in accordance with the laws of {{governing_jurisdiction}}.

Any dispute arising out of or in connection with this Agreement, including any question regarding its existence, validity, or termination, shall be referred to and finally resolved by arbitration in accordance with the rules of {{arbitration_body}}.

8. ENTIRE AGREEMENT

This Agreement, including any attached exhibits, constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements and understandings, whether written or oral, relating to such subject matter.

9. SIGNATURES

IN WITNESS WHEREOF, the Parties have executed this Agreement as of the Effective Date.

COMPANY:

By: ________________________

Name: {{company_signatory_name}}

Title: {{company_signatory_title}}

Date: {{signature_date}}

INFLUENCER:

By: ________________________

Name: {{influencer_signatory_name}}

Date: {{signature_date}}

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