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Legal AgreementsIndemnity & Compensation

Instagram Influencer Agreement

This template is a legally binding agreement between a business and an Instagram influencer, outlining the terms and conditions for collaborative marketing campaigns. It is used when engaging an influencer to promote products or services on their Instagram platform.

Updated 15d ago
Instagraminfluencermarketingagreementsocial mediacollaborationSMESouthern Africa

Sender’s Details

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Date

{{date}}

Agreement Parties

This Influencer Agreement (“Agreement”) is made and entered into on this {{date}} by and between:

**{{company_name}}** (hereinafter referred to as the “Company”), a company duly registered under the laws of {{country}}, with its principal place of business at {{company_address}}.

AND

**{{influencer_name}}** (hereinafter referred to as the “Influencer”), with an ID/Passport number {{influencer_id_number}}, residing at {{influencer_address}}.

Campaign Details

**Campaign Title:** {{campaign_title}}

**Campaign Objective:** {{campaign_objective}}

**Deliverables:** The Influencer agrees to produce and publish the following content on their Instagram account:

* {{number_of_posts}} Instagram static posts

* {{number_of_stories}} Instagram stories

* {{number_of_reels}} Instagram reels

All content must incorporate the following hashtags: {{required_hashtags}} and tag the Company’s Instagram account: {{company_instagram_handle}}.

**Content Submission Deadline:** All content drafts must be submitted to the Company for approval by {{submission_deadline_date}}.

**Content Publication Schedule:** Approved content must be published according to the following schedule: {{publication_schedule}}.

Influencer Responsibilities

The Influencer agrees to:

a. Create original, high-quality content that aligns with the Company's brand image and campaign objectives.

b. Obtain all necessary approvals from the Company before publishing any content.

c. Disclose their paid partnership with the Company in accordance with relevant advertising guidelines and platform policies.

d. Not engage in any activities or publish any content that is defamatory, misleading, illegal, or harmful to the Company's reputation.

e. Ensure all content remains live on their Instagram profile for a minimum period of {{content_retention_period}} from the date of publication.

Company Responsibilities

The Company agrees to:

a. Provide the Influencer with all necessary product samples, briefs, and brand guidelines in a timely manner.

b. Provide clear and constructive feedback on content drafts.

c. Make payment to the Influencer as per the agreed-upon payment terms.

d. Grant the Influencer a temporary, non-exclusive license to use the Company's trademarks and logos solely for the purpose of this campaign.

Payment Terms

**Fee:** The Company shall pay the Influencer a total fee of {{currency}} {{influencer_fee_amount}} for the services rendered.

**Payment Schedule:** Payment will be made as follows:

* {{percentage_upfront}}% upfront upon signing this Agreement.

* {{percentage_upon_approval}}% upon approval of all content drafts.

* {{percentage_upon_publication}}% upon completion of all content publications.

**Payment Method:** Payment will be made via {{payment_method}} to the Influencer’s nominated bank account: {{bank_account_details}}.

Intellectual Property

All intellectual property rights in the content created by the Influencer for this campaign (excluding the Company’s pre-existing intellectual property) shall remain with the Influencer. However, the Influencer grants the Company a perpetual, worldwide, non-exclusive, royalty-free license to use, reproduce, modify, adapt, publish, and display the content for marketing and promotional purposes across all media channels.

Confidentiality

Both parties agree to keep all non-public information shared during the course of this Agreement confidential, including but not limited to campaign strategies, product information, and payment terms.

Termination

Either party may terminate this Agreement with {{notice_period}} days' written notice if the other party breaches any material term of this Agreement and fails to remedy such breach within {{cure_period}} days of receiving written notice.

In the event of termination, the Influencer shall be compensated for all services rendered up to the termination date.

Governing Law and Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of {{country}}. Any disputes arising out of or in connection with this Agreement shall be subject to the exclusive jurisdiction of the courts of {{city}}, {{country}}.

Entire Agreement

This Agreement constitutes the entire understanding between the parties and supersedes all prior discussions, negotiations, and agreements, whether oral or written.

Signatures

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written.

**FOR THE COMPANY:**

_____________________________

Name: {{company_representative_name}}

Title: {{company_representative_title}}

Date: {{signature_date}}

**FOR THE INFLUENCER:**

_____________________________

Name: {{influencer_name}}

Date: {{signature_date}}

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