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Sales Representative_Wholesale (Non-technical) Job Description

This template provides a comprehensive job description for a non-technical wholesale sales representative role, suitable for Southern African businesses. It can be used to advertise open positions, define roles, and set performance expectations.

Updated 16d ago
job descriptionsales representativewholesalenon-technicalhiringHRSouthern Africa

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Job Title

Sales Representative - Wholesale (Non-technical)

Department

Sales

Reports To

{{reporting_manager_title}}

Job Summary

The Wholesale Sales Representative is responsible for generating new business and maintaining existing client relationships within the wholesale market. This role focuses on understanding client needs, presenting non-technical products, negotiating terms, and achieving sales targets.

Key Responsibilities

Develop and maintain strong relationships with wholesale clients, understanding their business needs and identifying sales opportunities.

Proactively identify and pursue new wholesale accounts through various channels, including cold calling, networking, and referrals.

Present and demonstrate non-technical products to potential and existing clients, highlighting features and benefits.

Prepare and deliver compelling sales proposals and presentations.

Negotiate sales terms and agreements, ensuring profitability and customer satisfaction.

Achieve monthly, quarterly, and annual sales targets and key performance indicators (KPIs).

Monitor market trends, competitor activities, and customer feedback to identify new product opportunities and service improvements.

Collaborate with internal teams (e.g., logistics, customer service) to ensure smooth order processing and client satisfaction.

Maintain accurate records of all sales activities, client interactions, and market information in the CRM system.

Attend industry trade shows, conferences, and networking events as required.

Qualifications and Experience

Proven experience ({{years_experience}} years) in wholesale sales, preferably in a non-technical product environment.

Valid driver's license and reliable transportation.

Strong understanding of the wholesale market in Southern Africa.

Excellent communication, negotiation, and interpersonal skills.

Ability to build rapport and maintain long-term client relationships.

Results-oriented with a strong track record of achieving sales targets.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software (e.g., {{crm_software_name}}).

Tertiary qualification in Sales, Marketing, Business Administration, or a related field ({{qualification_details}}).

Skills and Competencies

Sales Acumen

Client Relationship Management

Negotiation

Communication (Verbal & Written)

Presentation Skills

Time Management & Organisation

Problem-Solving

Adaptability

Proactiveness

Working Conditions

This role typically involves a significant amount of travel within the assigned sales territory to meet clients.

Work may include evenings and weekends during peak seasons or for attending events.

Office-based work for administrative tasks and team meetings.

Compensation and Benefits

Salary: {{base_salary}} plus commission structure ({{commission_details}}).

Benefits: {{benefits_package_details}} (e.g., medical aid, provident fund, company car/allowance).

Application Process

Interested candidates should submit their CV and a cover letter to {{hr_email_address}} by {{application_deadline}}.

Please indicate 'Wholesale Sales Representative Application - {{your_name}}' in the subject line.

Signature Block

________________________

{{hiring_manager_name}}

{{hiring_manager_title}}

Date: {{date}}

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