Letterhead
{{company_name}}
{{company_address}}
Phone: {{phone}}
Email: {{email}}
Website: {{website}}
Date and Customer Information
{{date}}
{{customer_name}}
{{customer_address}}
Subject
We Value Your Business and Regret Losing It
Opening
Dear {{customer_name}},
We are writing to you today because we noticed that you have not recently (or no longer) engaged with our services/products, and we wanted to express our sincere regret at this. We truly value your business and the relationship we have built with you over the period {{duration_of_relationship}}.
Acknowledgment of Past Relationship
During your time with us, we appreciated your {{mention_specific_positive_aspect_of_customer_e.g._loyalty_feedback_etc.}}. We have always strived to provide you with {{mention_key_benefits_or_services_provided}} and hope that you found our offerings beneficial.
Invitation for Feedback (Optional)
We understand that circumstances change, and sometimes our offerings may no longer align with your needs. We would be grateful if you could share your feedback on why you decided to discontinue using our services/products. Your insights are invaluable to us and help us to improve and better serve our customers. Please feel free to reply to this email or contact us at {{feedback_email_or_phone_number}} to share your thoughts.
Re-engagement Offer (Optional)
As a token of our appreciation for your past business, we would like to offer you {{description_of_re-engagement_offer_e.g._a_special_discount_a_free_trial_of_new_features_etc.}} if you choose to return to us. We are always evolving and have recently introduced {{mention_new_features_or_improvements}} that we believe might be of interest to you.
Closing
We genuinely hope that you will consider rejoining the {{company_name}} family. We are committed to providing excellent service and look forward to the possibility of welcoming you back.
Thank you for your time and for having been a valued customer.
Signature Block
Sincerely,
{{your_name}}
{{your_title}}
{{company_name}}
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