I Value Your Business and Regret Losing it

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Date and Customer Information

{{date}}

{{customer_name}}

{{customer_address}}

Subject

Regarding Your Recent Decision to Discontinue Services/Purchases

Opening and Expression of Regret

Dear {{customer_name}},

We are writing to you today as we understand that you have decided to discontinue your association with {{company_name}}. We were truly sorry to learn of your decision and genuinely value the business you have given us over the past {{number_of_years_or_months}}.

Acknowledging Value and Offering Assistance

At {{company_name}}, we pride ourselves on providing {{brief_description_of_key_service_or_product_benefit}}. Your patronage has been very important to us, and we are committed to understanding if there was anything more we could have done to meet your expectations or if there are specific reasons for your departure.

Invitation for Feedback

We would be grateful if you could share your feedback with us regarding your experience. Your insights are invaluable as they help us to improve our services and ensure that we continue to meet the evolving needs of our customers. Please feel free to call us directly at {{phone}} or reply to this email at {{email}} at your convenience to discuss your experience.

Potential Solutions or Re-engagement

If your decision was prompted by a specific issue, we would appreciate the opportunity to address it directly. We are confident that we can resolve many concerns and would be happy to explore potential solutions or alternative options that might better suit your current needs. Perhaps you might be interested in {{offer_or_solution_suggestion_e_g_a_new_package_a_discount_a_dedicated_account_manager}}?

Maintaining Future Connection

Even if you choose not to re-engage with us at this time, we hope that you have had a largely positive experience with {{company_name}}. We may occasionally reach out with updates on new services or special offers that we believe may be of interest to you in the future.

Closing

Thank you for the opportunity to have served you. We wish you all the best and remain hopeful for a potential future collaboration.

Complimentary Close

Sincerely,

Signature Block

{{sender_name}}

{{sender_title}}

{{company_name}}