Value Proposition Worksheet

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{{company_address}}

Phone: {{phone}} | Email: {{email}} | Web: {{website}}

Value Proposition Worksheet

Value Proposition Worksheet

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Value Proposition Worksheet

Date: {{date}}

1. Target Customer Segment

Describe your ideal customer or customer segment. Who are they? What are their demographics and psychographics?

{{customer_segment_description}}

What are their primary jobs-to-be-done (tasks they are trying to complete, problems they are trying to solve, or needs they are trying to satisfy)?

{{customer_jobs}}

2. Customer Pains

What are the specific pains your customers experience before, during, or after trying to get a job done? This includes undesired outcomes, risks, and obstacles.

{{customer_pains}}

3. Customer Gains

What are the benefits your customers expect, desire, or would be surprised by? This includes functional utility, social gains, positive emotions, and cost savings.

{{customer_gains}}

4. Your Products and Services

List the specific products and services you offer that are relevant to this customer segment.

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5. Pain Relievers

How do your products and services alleviate specific customer pains you identified?

{{pain_relievers}}

6. Gain Creators

How do your products and services create specific customer gains you identified?

{{gain_creators}}

7. The Value Proposition Statement

Based on the above, formulate a concise value proposition statement using the following structure:

"Our {{products_services_primary}} help {{customer_segment_target}} who want to {{customer_jobs_primary}} by {{pain_relievers_primary}} and {{gain_creators_primary}}."

{{value_proposition_statement}}

8. Unique Selling Proposition (USP)

What makes your value proposition distinct and superior to competitors?

{{unique_selling_proposition}}

Approval and Review

Prepared By: {{prepared_by_name}}

Position: {{prepared_by_position}}

Date: {{prepared_by_date}}

Reviewed By: {{reviewed_by_name}}

Position: {{reviewed_by_position}}

Date: {{reviewed_by_date}}