Worksheet Create A Mission Statement

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Worksheet: Create Your Mission Statement

This worksheet is designed to help your team develop a clear, compelling, and memorable mission statement. A well-crafted mission statement defines your organization's purpose and guides its actions. Please work through the following sections collaboratively.

Section 1: Core Purpose - Why Do We Exist?

Brainstorm and answer the following questions to define your core purpose:

- What fundamental problem do we solve for our customers or community?

- What unique value do we provide?

- What would be lost if our organization ceased to exist?

Summarise your core purpose in one or two sentences: {{core_purpose_summary}}

Section 2: Target Audience - Who Do We Serve?

Identify your primary beneficiaries and stakeholders:

- Who are our main customers/clients?

- Which communities or groups do we impact?

Describe your target audience: {{target_audience_description}}

Section 3: Key Activities - What Do We Do?

Outline the primary activities and services your organization offers:

- What products or services do we deliver?

- How do we go about fulfilling our core purpose?

List your key activities: {{key_activities_list}}

Section 4: Unique Selling Proposition (USP) - What Makes Us Different?

Consider what sets your organization apart from competitors or similar entities:

- What is our competitive advantage?

- What unique approach or methodology do we employ?

Articulate your USP: {{unique_selling_proposition}}

Section 5: Core Values - What Do We Believe In?

Identify the guiding principles and beliefs that underpin your organization's culture and operations:

- What are our non-negotiable principles?

- How do we expect our employees and partners to behave?

List your top 3-5 core values: {{core_values_list}}

Section 6: Draft Mission Statement

Combine the insights from the previous sections into a draft mission statement. Aim for clarity, conciseness (typically one to two sentences), and inspiration.

Draft 1: {{draft_mission_statement_1}}

Draft 2: {{draft_mission_statement_2}}

Draft 3: {{draft_mission_statement_3}}

Section 7: Refinement and Feedback

Review your drafts. Consider the following questions:

- Is it easy to understand?

- Is it memorable?

- Does it inspire action?

- Does it accurately reflect who we are and what we do?

Gather feedback from key stakeholders. Revise as necessary.

Final Mission Statement: {{final_mission_statement}}

Signature Block

Completed by: _________________________

Name: {{facilitator_name}}

Title: {{facilitator_title}}

Date: {{date}}