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Agreement for Internet Advertising Services

This agreement template is for businesses providing internet advertising services to clients. It outlines the terms and conditions, service specifics, payment structure, and legal obligations for both parties.

Updated 1d ago
internet advertisingservice agreementmarketing contractdigital advertisingSMEAfrica

{{company_name}}

{{company_address}}

Phone: {{phone}} | Email: {{email}} | Web: {{website}}

Agreement for Internet Advertising Services

Agreement for Internet Advertising Services

{{company_name}} {{company_address}} Phone: {{phone}} Email: {{email}} Website: {{website}}

AGREEMENT FOR INTERNET ADVERTISING SERVICES

This Agreement for Internet Advertising Services (hereinafter referred to as “Agreement”) is made and entered into on this {{date}} day of {{month}}, {{year}} (the “Effective Date”), by and between:

1. {{client_company_name}}, a company duly incorporated under the laws of [Country, e.g., Nigeria], with its principal place of business located at {{client_company_address}} (hereinafter referred to as “Client”).

AND

2. {{service_provider_company_name}}, a company duly incorporated under the laws of [Country, e.g., South Africa], with its principal place of business located at {{service_provider_company_address}} (hereinafter referred to as “Service Provider”).

Client and Service Provider are hereinafter collectively referred to as “Parties” and individually as “Party.”

RECITALS

WHEREAS, Client desires to engage Service Provider to provide internet advertising services as more fully described herein; and

WHEREAS, Service Provider has the necessary expertise, experience, and resources to provide such services to Client.

NOW, THEREFORE, in consideration of the mutual covenants contained herein, the Parties agree as follows:

1. SCOPE OF SERVICES

1.1. Service Provider agrees to provide the following internet advertising services to Client (hereinafter referred to as the “Services”):

- {{type_of_advertising_service}} (e.g., Search Engine Marketing (SEM), Social Media Advertising, Display Advertising, Content Marketing).

- Specific campaigns and platforms: {{details_of_campaigns_and_platforms}} (e.g., Google Ads campaigns, Facebook & Instagram ads, programmatic display campaigns).

- Target audience: {{target_audience_description}}.

- Key Performance Indicators (KPIs): {{kpis_and_metrics}} (e.g., click-through rates, conversion rates, return on ad spend).

1.2. Any additional services requested by Client and agreed upon by Service Provider shall be subject to a separate written agreement or amendment to this Agreement.

2. TERM AND TERMINATION

2.1. This Agreement shall commence on the Effective Date and shall continue for an initial period of {{initial_term_duration}} (e.g., “six (6) months”) unless terminated earlier in accordance with the provisions of this Agreement.

2.2. This Agreement shall automatically renew for successive periods of {{renewal_term_duration}} unless either Party provides written notice of non-renewal at least {{notice_period}} days prior to the end of the then-current term.

2.3. Either Party may terminate this Agreement immediately upon written notice if the other Party materially breaches any terms of this Agreement and fails to cure such breach within {{cure_period}} days after receiving written notice of the breach.

2.4. Upon termination of this Agreement, Client shall pay Service Provider for all Services rendered and expenses incurred up to the date of termination.

3. FEES AND PAYMENT

3.1. Client shall pay Service Provider for the Services rendered in accordance with the fee schedule outlined in Appendix A, attached hereto and incorporated by reference.

3.2. Payment terms are {{payment_terms}} (e.g., “net 30 days from the date of invoice”).

3.3. All fees are exclusive of applicable taxes, including but not limited to Value Added Tax (VAT) or Goods and Services Tax (GST), which shall be borne by the Client.

3.4. In the event of late payment, Service Provider reserves the right to charge interest at the rate of {{late_payment_interest_rate}}% per annum, compounded monthly, from the due date until full payment is received.

3.5. Client acknowledges that Service Provider may incur third-party advertising costs (e.g., ad spend on Google, Facebook). These costs will be {{billing_method_for_third_party_costs}} (e.g., “billed directly to the Client” or “included in the Service Provider’s fees up to an agreed budget”).

4. CONFIDENTIALITY

4.1. Both Parties agree to keep confidential all non-public information obtained during the course of this Agreement, including but not limited to business plans, financial information, client data, and marketing strategies (hereinafter referred to as “Confidential Information”).

4.2. Confidential Information shall not be disclosed to any third party without the prior written consent of the disclosing Party, except as required by law.

4.3. The obligations of confidentiality shall survive the termination or expiration of this Agreement for a period of {{confidentiality_period}} years.

5. INTELLECTUAL PROPERTY

5.1. All original content, creative assets, and intellectual property created by the Service Provider specifically for the Client under this Agreement shall become the property of the Client upon full payment for the Services.

5.2. Service Provider retains all intellectual property rights to its proprietary tools, methodologies, and general advertising strategies used in performing the Services.

5.3. Client grants Service Provider a non-exclusive, non-transferable license to use Client’s trademarks, logos, and other intellectual property solely for the purpose of providing the Services.

6. LIMITATION OF LIABILITY

6.1. Service Provider shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business interruption, arising out of or in connection with this Agreement.

6.2. Service Provider’s total liability for any claims arising under this Agreement shall not exceed the total fees paid by Client to Service Provider for the Services during the {{liability_period}} months preceding the event giving rise to the claim.

7. GOVERNING LAW AND DISPUTE RESOLUTION

7.1. This Agreement shall be governed by and construed in accordance with the laws of [Country, e.g., Ghana].

7.2. Any dispute, controversy, or claim arising out of or relating to this Agreement, including its existence, validity, interpretation, performance, breach, or termination, shall first be subject to negotiation between the Parties in good faith.

7.3. If the dispute cannot be resolved through negotiation within {{negotiation_period}} days, the Parties agree to submit the dispute to mediation in {{city_for_mediation}}.

7.4. If mediation fails, the dispute shall be finally resolved by arbitration administered by {{arbitration_institution}} in accordance with its rules, and the seat of arbitration shall be {{city_for_arbitration}}.

8. ENTIRE AGREEMENT

This Agreement, including any attached appendices, constitutes the entire agreement between the Parties and supersedes all prior discussions, negotiations, and agreements, whether oral or written, relating to the subject matter hereof.

IN WITNESS WHEREOF, the Parties have executed this Agreement on the Effective Date.

SERVICE PROVIDER:

By: ______________________________

Name: {{service_provider_signatory_name}}

Title: {{service_provider_signatory_title}}

Date: ______________________________

CLIENT:

By: ______________________________

Name: {{client_signatory_name}}

Title: {{client_signatory_title}}

Date: ______________________________

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