Rating Marketing Media

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Policy Statement

It is the policy of {{company_name}} to ensure all marketing media accurately reflect the company's brand, values, and objectives. All marketing materials must undergo a formal review and rating process prior to public distribution.

Purpose

This policy aims to establish clear guidelines for the creation, review, and approval of all marketing media, ensuring brand consistency, legal compliance, and optimal impact on our target audience.

Scope

This policy applies to all employees, departments, and third-party agencies involved in the creation or distribution of marketing media on behalf of {{company_name}}. This includes, but is not limited to, digital advertisements, print materials, social media content, press releases, and promotional videos.

Marketing Media Submission

All marketing media must be submitted to the Marketing Department by {{submission_deadline}} for review. Submissions must include: A brief description of the media's objective and target audience. The proposed channel(s) of distribution. Any relevant supporting documents or research.

Rating Criteria

Marketing media will be rated based on the following criteria:

Brand Alignment: Does the media accurately reflect {{company_name}}'s brand identity, tone of voice, and messaging?

Clarity and Conciseness: Is the message clear, easy to understand, and free of jargon?

Target Audience Appeal: Is the media relevant and engaging to the intended audience?

Call to Action: Is there a clear and compelling call to action?

Legal and Regulatory Compliance: Does the media comply with all applicable laws, regulations, and industry standards (e.g., consumer protection, advertising standards)?

Technical Quality: Is the media of high visual and/or audio quality?

Rating Process

The Marketing Department will assign a rating to each piece of submitted media using a scale of 1 to 5 (1 = Poor, 5 = Excellent). Media scoring below a {{minimum_score}} will require revision and re-submission. Feedback and recommendations for improvement will be provided for all submissions.

Approval Process

Media receiving an acceptable rating will be forwarded to {{approving_authority}} for final approval. Final approval must be obtained prior to any public release or distribution. Approval status will be communicated to the submitting party within {{approval_days}} business days of submission.

Record Keeping

All approved marketing media, along with their ratings and approval dates, will be archived by the Marketing Department for a period of {{retention_period}} years. This ensures a comprehensive record of all distributed materials.

Compliance and Review

This policy will be reviewed annually by {{review_committee}} on or before {{annual_review_date}} to ensure its continued relevance and effectiveness.

Effective Date

This policy is effective as of {{effective_date}}.

Signature

___________________________

{{approving_manager_name}}

{{approving_manager_title}}

Date: {{signature_date}}