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Sales Agency Agreement With Trademarks protection

This template is suitable for a business appointing a sales agent to promote and sell its goods or services. It includes clauses for trademark protection, ensuring the brand assets of the principal are safeguarded.

Updated 15d ago
sales agencyagency agreementtrademark protectionsales contractbusiness agreementagent

COMPANY LETTERHEAD

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

SALES AGENCY AGREEMENT WITH TRADEMARKS PROTECTION

This Sales Agency Agreement ("Agreement") is made and entered into on this {{day}} day of {{month}}, {{year}}, by and between:

{{principal_company_name}}, a company duly incorporated under the laws of [Insert Country of Incorporation], with its registered office located at {{principal_company_address}} (hereinafter referred to as the "Principal");

AND

{{agent_company_name}}, a company duly incorporated under the laws of [Insert Country of Incorporation], with its registered office located at {{agent_company_address}} (hereinafter referred to as the "Agent").

Collectively referred to as the "Parties" and individually as a "Party."

1. APPOINTMENT OF AGENT

The Principal hereby appoints the Agent as its non-exclusive/exclusive sales agent for the sale of [description of goods/services] (the "Products") within the territory of {{territory}} (the "Territory").

The Agent accepts such appointment and agrees to use its best efforts to promote and sell the Products in the Territory in accordance with the terms of this Agreement.

2. DUTIES OF THE AGENT

The Agent shall:

a. Diligently promote, market, and sell the Products to potential customers within the Territory.

b. Comply with all reasonable instructions and directions issued by the Principal concerning the sale of the Products.

c. Not make any representations or warranties concerning the Products other than those authorized in writing by the Principal.

d. Provide regular sales reports to the Principal, detailing sales activities, customer feedback, and market intelligence as often as {{reporting_frequency}}.

e. Act at all times in the best interests of the Principal and avoid any conflict of interest.

3. TRADEMARK AND INTELLECTUAL PROPERTY PROTECTION

a. The Agent acknowledges that all trademarks, trade names, logos, copyrights, and other intellectual property rights (collectively, "IP Rights") associated with the Products are and shall remain the sole property of the Principal.

b. The Principal grants the Agent a non-exclusive, non-transferable license to use the Principal's IP Rights solely for the purpose of promoting and selling the Products within the Territory during the term of this Agreement.

c. The Agent shall not register, or attempt to register, any of the Principal's IP Rights or any confusingly similar marks, names, or logos, in its own name or in the name of any third party.

d. The Agent shall promptly notify the Principal of any actual or suspected infringement of the Principal's IP Rights that comes to its attention.

e. Upon termination of this Agreement, the Agent shall immediately cease all use of the Principal's IP Rights and erase or return all materials bearing such IP Rights.

4. COMMISSION AND PAYMENT

The Principal shall pay the Agent a commission of {{commission_percentage}}% on the net sales revenue generated from sales of the Products directly attributable to the Agent's efforts.

Commissions shall be calculated and paid {{payment_frequency}} (e.g., monthly, quarterly) within {{payment_days}} days of the end of the relevant period, accompanied by a detailed statement of sales.

All payments will be made in {{currency}}.

5. TERM AND TERMINATION

This Agreement shall commence on the date first written above and shall continue for an initial term of {{initial_term}} years/months, unless terminated earlier in accordance with the provisions herein.

Either Party may terminate this Agreement by providing {{notice_period}} days' written notice to the other Party.

The Principal may terminate this Agreement immediately upon written notice if the Agent breaches any material term of this Agreement, including but not limited to the intellectual property provisions.

6. CONFIDENTIALITY

Both Parties agree to keep confidential all proprietary or confidential information disclosed by one Party to the other, whether written or oral, during the term of this Agreement and for a period of {{confidentiality_period}} years thereafter.

7. GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by and construed in accordance with the laws of [Insert Country of Jurisdiction].

Any dispute, controversy, or claim arising out of or relating to this Agreement, or the breach, termination, or invalidity thereof, shall be settled by amicable negotiation between the Parties. If the dispute cannot be resolved through negotiation within {{negotiation_period}} days, it shall be referred to arbitration in [Insert City and Country for Arbitration] in accordance with the rules of [Insert Arbitration Body].

8. ENTIRE AGREEMENT

This Agreement constitutes the entire agreement between the Parties with respect to the subject matter hereof and supersedes all prior discussions, negotiations, and agreements, whether written or oral.

SIGNATURES

IN WITNESS WHEREOF, the Parties have executed this Sales Agency Agreement as of the date first above written.

_____________________________

For: {{principal_company_name}}

Name: {{principal_signer_name}}

Title: {{principal_signer_title}}

Date: {{date}}

_____________________________

For: {{agent_company_name}}

Name: {{agent_signer_name}}

Title: {{agent_signer_title}}

Date: {{date}}

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