Content Marketing Calendar

Company Letterhead

{{company_name}}

{{company_address}}

Phone: {{phone}}

Email: {{email}}

Website: {{website}}

Document Information

**Document Title:** Content Marketing Calendar

**Version:** {{version_number}}

**Date Created:** {{creation_date}}

**Last Updated:** {{last_updated_date}}

**Prepared By:** {{preparer_name}}

Content Strategy Overview

**Overall Content Goals:** {{overall_content_goals}}

**Target Audience(s):** {{target_audiences}}

**Key Performance Indicators (KPIs):** {{kpis}}

**Content Themes/Pillars:** {{content_themes}}

Monthly/Weekly Content Plan

**Month:** {{month}}

**Week:** {{week_number}}

**Theme for the Period:** {{period_theme}}

Content Item Details

**Content Title:** {{content_title}}

**Content Type:** {{content_type}} (e.g., Blog Post, Social Media Update, Video, Infographic, Email Newsletter)

**Target Keywords/Topics:** {{target_keywords}}

**Creator/Author:** {{creator_name}}

**Due Date (Creation):** {{creation_due_date}}

Distribution Plan

**Distribution Channel(s):** {{distribution_channels}} (e.g., Website, Blog, Facebook, Instagram, LinkedIn, Twitter, Email)

**Publish Date/Time:** {{publish_date_time}}

**Call to Action (CTA):** {{call_to_action}}

**Promotional Message/Caption:** {{promotional_message}}

Performance Tracking

**Date Published:** {{actual_publish_date}}

**Views/Impressions:** {{views_impressions}}

**Engagements (Likes, Comments, Shares):** {{engagements}}

**Click-Through Rate (CTR):** {{ctr}}

**Conversions:** {{conversions}}

**Notes/Learnings:** {{performance_notes}}

Team Responsibilities & Workflow

**Content Ideation:** {{ideation_team}}

**Content Creation:** {{creation_team}}

**Editing & Proofreading:** {{editing_team}}

**Approval Process:** {{approval_process}}

**Publishing & Distribution:** {{publishing_team}}

**Performance Analysis:** {{analysis_team}}

Resources & Tools

**Content Management System (CMS):** {{cms_tool}}

**Social Media Scheduling Tool:** {{scheduling_tool}}

**Graphic Design Tool:** {{design_tool}}

**Analytics Platform:** {{analytics_tool}}

Signature Block

_____________________________

{{manager_name}}

Content Marketing Manager

{{date}}